Watching TV would probably be the most common hobby and past time in the world. That’s why, advertisers invest a huge sum of money to television companies regardless of the price for they are very much aware that it is the most effective tool for persuasion.

While waiting for our favorite TV shows, we somehow, have no choice but to view these commercials and their, ‘not so convincing models’ just to be able to watch the show we’ve been waiting for without missing any second. In fact, there are times that we wait for a certain advertisement rather than a TV show. But do these hugely-invested projects persuade the viewers?

In viewing these commercials, I admit some were convincing and some weren’t. One of the convincing ads for me is the xenical commercial which is a cosmetic product and is used to loose weight in almost an instant. And the unconvincing ad is the touch mobile commercial wherein, i think, they have over emphasized the ‘pang-masa’ concept.

Convincing!

Unconvincing (This is not the exact ad)

In those types of commercial, I think, the xenical ad should be filtered through the central route because we need to listen to what the model was saying and it is up to the viewer if he tries to believe or not. However, in the TM commercial, though it was unconvincing for me, the visuals were somehow unique and eye catching but it still, i was not persuaded. I think it is such a cliche to use the “bisaya” accent just to emphasize and illustrate that it is ‘pang-masa’. Therefore it passes through the peripheral route based on the technicalities.

Ria Gene J. Petrache